The Book

JOIE: A Parisian's Guide to Celebrating the Good Life
out on April 18, 2023 
and is officially available for pre-order here.
Visit the Penguin/Random House page for all the official bookstores to pre-order your copy today. 

 Joie: A Parisian's Guide to Celebrating the Good Life

 

Embrace the joy of Paris wherever you live with American expat Ajiri Aki, founder of the French lifestyle brand Madame de la Maison.

The French are known for their joie de vivre—celebrating the simple things—a philosophy that tastemaker Ajiri Aki embraced all of her American life. As a child, she frequently tried to convince her Nigerian-Jamaican mother to pull out the fine china for everyday meals or when hosting friends. Her mother always said she was waiting for a special occasion, which sadly never came before she passed away when Ajiri was only twelve. Ajiri promised herself she would never hesitate to use her treasured pieces. When she moved to Paris, France, as an adult and she learned how central that idea is to French life, and she also began to absorb other essential lessons from her new friends: treat yourself to fresh flowers just because, take time to source the best baguette, and perhaps most importantly, enjoy être—just being.

In this beautifully photographed volume of everything French, Ajiri shares what she’s learned about living in Paris—from hosting the perfect apéro (happy hour) to lingering around town like a flâneur (loafer) to thrifting for antiques at the market. While exploring the prettiest cafes and shops, you’ll be inspired to reclaim your right to leisure as the French have, so you, too, can savor the spontaneous, joyful moments that happen every day.


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